Founded in 1986, Prime Wire & Cable is located in Walnut, California, USA. It manufactures nonferrous building wire & cable; electrical equipment & supplies Outside plant communications cable, Outside plant telecommunications cable, Copper cable, Cable reels, Power cord, Outdoor fiber optics cable, Crimping materials, Combined or customized multi cables, Heat resistant cables, Installation cables, Instrumentation Cable, Heating cable, and Submarine cable.

It is specializes in manufacturing and supplying of household and outdoor extension cords, surge protectors, power strips, portable lighting, cord management, adapters, spooled wire, and related electrical accessories for both retail and industrial markets.

PRIME is known for its products such as Neon Flex® hi-visibility extension cords and Bulldog Tough® job-site extension cord program. .